Evolution not revolution
Over the years, fashion has evolved into a mega-industry. Spawning unfair and unsustainable systems of production, it has now reached a breaking point where many consumers, including us, refuse to look away. We want to inspire the industry to evolve into a better one. We asked ourselves how we could join the industry in a constructive way and decided to follow 4 golden rules:
- Make a product last. Putting quality and design first is the core of sustainability.
- Slow and steady wins the race. One impeccable wardrobe, no overhyped collections.
- Made in Europe only. A healthy work environment and fair wage for the people we work with is a must, not a plus.
- Always a fair price. You pay for the quality of the product itself, not for the marketing machine around it.